Here’s a handy flowchart to help you decide, but it’s generally a good idea to abstain as much as possible!
Marketing yourself as a self-employed editor: one of the toughest challenges of operating a freelance business. This is a very thorough article discussing the ins and outs, with several good resource links.
A very thorough article on how and why to blog for your small business or freelance venture—like me!
We all do it, make an effort to brand ourselves. Sometimes effectively, other times not so. I know with my own correspondence, blog, and web presence, I’ve made a conscious attempt to convey an identity that communicates something about both my skills and my personality. Here’s an interesting article that addresses this topic well: