Personal Branding: 5 Illusions #business #freelancing

We all do it, make an effort to brand ourselves. Sometimes effectively, other times not so. I know with my own correspondence, blog, and web presence, I’ve made a conscious attempt to convey an identity that communicates something about both my skills and my personality. Here’s an interesting article that addresses this topic well:

The Five Deadly Personal-Branding Illusions | LinkedIn.