Marketing yourself as a self-employed editor: one of the toughest challenges of operating a freelance business. This is a very thorough article discussing the ins and outs, with several good resource links.
We all do it, make an effort to brand ourselves. Sometimes effectively, other times not so. I know with my own correspondence, blog, and web presence, I’ve made a conscious attempt to convey an identity that communicates something about both my skills and my personality. Here’s an interesting article that addresses this topic well: